Ricoh GR IIIx Urban Edition Digital Camera
 Inspired by street photographers who are in their element on the asphalt pavement, the RICOH GR IIIx “Urban Edition” features a metallic gray body that has a unique texture. It’s smooth but enables excellent grip, a combination of design and functionality.  The blue lens ring cap complements the metallic gray color.  This camera also debuts several new functions, including Snap Distance Priority mode and Auto Area AF (Center) focus mode.
 
 The GR IIIx Urban Edition includes the GR IIIx camera in the special metallic gray body finish and a blue lens ring cap. The RICOH GR IIIx is designed to further enhance the essential values of the GR-series: optimizing image quality, snapshot capabilities and portability.
 
 The newly designed 26.1mm GR lens provides a 40mm standard angle of view in the 35mm format, close to the photographer’s own effective field of view, and delivering images with a more truthful sense of depth for a completely different type of street photography.
 
 It also provides a range of new and upgraded post-shooting functions to edit captured images to the photographer’s preference.